above all else - to arrive at the destination !
Get me where I want to go safely and for a fair price. What more can anyone expect. The things they choose to do to attract business is up to them but all I want is a trip from point A to point B. You can take a bus or a taxi or a limosine service but they all provide the same service for different prices and levels of pampering. The only difference is what you are willing to pay for.